Telecommunication companies are interested in identifying their most profitable customers and rewarding them. A company needs a 360-degree view of its customers’ spending and behavioural patterns across all properties. Two customers with the same revenue may not necessarily be similar in profit, and each customer’s future lifetime with the company may vary. Applying advanced analytical techniques such as linear time variant would help identify the most profitable and loyal customers over their lifetime, which is of utmost importance to strategists these days. Living in a world of analytics when we realize that every piece of data we look at drives action that adds the value we are trying to achieve for our customers. Without analytics, BI alone can no longer keep a business competitive – only answering the “What has happened” question is no longer sufficient. The need foradvanced analytics that answers the “When, Who and Why” questions will enable long-term strategic advantage to the business, creating a data-driven exploratory process.

Some of Cool Analytic’s work in the Telco space over the years includes –

• Customer Management Analysis (includes segmentation, sentiment analysis, churn, customer satisfaction & loyalty, customer lifetime value, behaviour modelling);

• Sales Channel Distribution Analysis (includes cross-sell, upsell, demand forecasting, inventory management, service planning & support);

• Market Management Analysis (includes market penetration and segmentation analysis, channel and customer acquisition analytics);

• Network Management & Utilisation Analysis (includes capacity planning and management, traffic volume forecasting);

• Rapid Issue Escalation (Extended CRM Capability)

• Competitor’s Marketing & Promotion Activity Track-Down;

• Operational Excellence & Customer Service;

• 360 View Location Intelligence – Spatial Analysis